GFI

Get Fit Inc

My Role: UI/UX Designer

Problem Statement:  Design a new user-friendly website for an all-in-one wellness company that showcases their products and services, leading to in-app purchases of premium items.

Research:  Interviewed company’s owner to understand company’s offerings, and to document requirements (e.g., targeted premium products and services). Inventoried available GetFit digital media for use in graphics. Created new digital media as needed.

Ideation:  Generated candidate website architecture, flow diagrams, and sample graphics. Reviewed website design with owner and incorporated feedback over several revisions until all objectives were met.